Is Commercialization a Threat to the Purity of Trail Running?

Others might think of it as a threat to the purity of the sports but this … answers it…

What matters is what’s in your heart ❤️❤️❤️ and no one can question that, no one can discriminate anyone from getting into the sports. Glad I was welcomed well ❤️

Love this blog!

Vanessa Runs

mcafeeknobwintersnowPhoto: roanokeoutside.wordpress.com

Last month I set foot on the Appalachian Trail in Virginia for the first time since I took up running in 2007. For six years I had been purchasing books about the AT and accumulating hiking, fast-packing, and running gear. I completed my miles that day with Nathan handhelds, INKnBURN clothing, an UltrAspire pack, and Montrail shoes.

I can’t say how much money I have spent over the years on the sport of trail running, but I do know that as I ran along that famous trail, the last thing on my mind was what to buy next. And yet trail business is booming.

According to the Outdoor Industry Association’s annual report from 2010, the outdoor recreation industry boasts $289 billion in retail sales and services as well as 6.5 million jobs in America.

To argue that this bad-wolf commercialization is a perversion of the purity of our…

View original post 913 more words

Categories: Race Reports

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